Factors Affecting Promotional Mix

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What are the Factors Affecting Promotion Mix? definition

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Factors Affecting Promotion Mix Definition: The Promotion Mix is the blend of several promotional activities (Advertising, personal selling, sales promotion, public relations, direct marketing) used by business to create, maintain and increase the demand for a product.

Actived: Monday Apr 15, 2019

Link: https://businessjargons.com/factors-affecting-promotion-mix.html

Top 4 Factors Influencing Promotional Mix | Products

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The promotion mix that is settled is a trade-off between the funds available, number of people in the target market, quality of the communication needed and the relative cost of the different promotion elements.

Actived: Wednesday Apr 17, 2019

Link: http://www.businessmanagementideas.com/advertisement/promotional-mix/top-4-factors-influencing-promotional-mix-products/8076

Factors Affecting Promotion Mix | Chron.com

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Because there’s no set standard or method for creating an optimal mix, each business must consider the factors affecting the promotional mix and create its own custom promotional strategy

Actived: Monday Apr 15, 2019

Link: https://smallbusiness.chron.com/factors-affecting-promotion-mix-77020.html

Top 11 Factors Influencing Promotion Mix

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It is the prime factor affecting promotional mix. Different objectives can be achieved by using different tools of promotional mix. If company’s objective is to inform a large number of buyers, advertising is advisable.

Actived: Friday Apr 12, 2019

Link: http://www.yourarticlelibrary.com/marketing/promotional-mix/top-11-factors-influencing-promotion-mix/48640

Explain the factors that affect promotion mix or marketing

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The marketing managers are forced to select certain promotion mix tools (advertising, sales promotion, publicity, personal selling, and direct marketing)depending on large number of factors. We will look at these factors in brief–

Actived: Wednesday Apr 17, 2019

Link: https://www.abcofmarketing.com/explain-factors-affect-promotion-mix-marketing-communication-mix/

FACTORS AFFECTING SELECTION OF PROMOTIONAL MIX - apjor.com

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factors affecting selection of promotional mix by small and MEDIUM SCALE INDUSTRIES IN COIMBATORE & PALAKKAD 1 Dr.S.Franklin John , Professor& Principal, Nehru College of Management, Coimbatore

Actived: Tuesday Apr 16, 2019

Link: http://apjor.com/files/1379953900.pdf

Promotion Mix: Factors and Elements of Promotion Mix

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Promotion Mix: Factors and Elements of Promotion Mix! Promotion is one of the four elements of marketing mix (product, price, promotion and place). It is the communication link between sellers and buyers for the purpose of influencing, informing or persuading a potential buyer’s purchasing decision.

Actived: Saturday Apr 13, 2019

Link: http://www.yourarticlelibrary.com/marketing/promotional-mix/promotion-mix-factors-and-elements-of-promotion-mix/32309

7 Important Factors That Affect “Promotion Mix”

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7 Important Factors That Affect “Promotion Mix” Article shared by. There is no perfect promotion mix. Everyone has to devise a mix depending upon the situation. It has to be tailor-made depending upon the characteristics of the situation. 1. Push and Pull Strategies: The purpose of promotion is to motivate and persuade not only the ultimate consumers, but also to the intermediaries who are

Actived: Tuesday Apr 16, 2019

Link: http://www.shareyouressays.com/knowledge/7-important-factors-that-affect-promotion-mix/112830

What factors affect promotion mix - answers.com

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Promotion mix, in marketing, involves selling, sales promotions,public relations and advertising. Factors that affect this includea product's life cycle and the stage in which it currently is

Actived: Monday Apr 8, 2019

Link: https://www.answers.com/Q/What_factors_affect_promotion_mix

Promotional Mix - SlideShare

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FACTORS AFFECTING THE PROMOTIONAL MIX PRODUCT’S COMPANY
SIZE OF SALES FORCE
The smaller the size of the sales staff, the more a business focuses its promotional mix on elements other than personal selling
Many small, technical businesses use specialized magazine advertising and trade shows to inform consumers about their products

Actived: Wednesday Apr 17, 2019

Link: https://www.slideshare.net/monikagvt09/promotional-mix-3675309

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