Factors Affecting Promotional Mix

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Factors Affecting Promotion Mix | Chron.com

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Because there’s no set standard or method for creating an optimal mix, each business must consider the factors affecting the promotional mix and create its own custom promotional strategy

Actived: Wednesday Jan 9, 2019

Link: https://smallbusiness.chron.com/factors-affecting-promotion-mix-77020.html

Top 4 Factors Influencing Promotional Mix | Products

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The promotion mix that is settled is a trade-off between the funds available, number of people in the target market, quality of the communication needed and the relative cost of the different promotion elements.

Actived: Thursday Jan 3, 2019

Link: http://www.businessmanagementideas.com/advertisement/promotional-mix/top-4-factors-influencing-promotional-mix-products/8076

Top 11 Factors Influencing Promotion Mix

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Financial capacity of company is a vital factor affecting promotion mix. Advertising through television, radio, newspapers and magazines is too costly to bear by financially poor companies while personal selling and sales promotion are comparatively cheaper tools. Even, the company may opt for publicity by highlighting certain commercially significant events.

Actived: Wednesday Apr 15, 2015

Link: http://www.yourarticlelibrary.com/marketing/promotional-mix/top-11-factors-influencing-promotion-mix/48640

What are the Factors Affecting Promotion Mix? definition

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Factors Affecting Promotion Mix Definition: The Promotion Mix is the blend of several promotional activities (Advertising, personal selling, sales promotion, public relations, direct marketing) used by business to create, maintain and increase the demand for a product.

Actived: Tuesday Jan 15, 2019

Link: https://businessjargons.com/factors-affecting-promotion-mix.html

7 Important Factors That Affect “Promotion Mix”

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7 Important Factors That Affect “Promotion Mix” Article shared by. There is no perfect promotion mix. Everyone has to devise a mix depending upon the situation. It has to be tailor-made depending upon the characteristics of the situation. 1. Push and Pull Strategies: The purpose of promotion is to motivate and persuade not only the ultimate consumers, but also to the intermediaries who are

Actived: Tuesday Jan 22, 2013

Link: http://www.shareyouressays.com/knowledge/7-important-factors-that-affect-promotion-mix/112830

FACTORS AFFECTING SELECTION OF PROMOTIONAL MIX - apjor.com

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factors affecting selection of promotional mix by small and MEDIUM SCALE INDUSTRIES IN COIMBATORE & PALAKKAD 1 Dr.S.Franklin John , Professor& Principal, Nehru College of Management, Coimbatore

Actived: Friday Dec 14, 2018

Link: http://apjor.com/files/1379953900.pdf

factors affecting promotion mix essays

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factors affecting promotion mix essays Marketing Mix and Elements of Marketing Mix 1 Product Class XII Bussiness Studies by Ruby Singh - Duration: 6:41. Goyal Bros. Prakashan - Video Lectures

Actived: Friday Dec 14, 2018

Link: https://www.youtube.com/watch?v=rppN_TvjO-I

Factors Influencing the Promotion Mix, Communication

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11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems Learning Objectives Understand that different factors can affect the promotion mix.

Actived: Friday Dec 28, 2012

Link: https://2012books.lardbucket.org/books/marketing-principles-v2.0/s14-03-factors-influencing-the-promot.html

Explain the factors that affect promotion mix or marketing

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The marketing managers are forced to select certain promotion mix tools (advertising, sales promotion, publicity, personal selling, and direct marketing)depending on large number of factors. We will look at these factors in brief–

Actived: Wednesday Jan 16, 2019

Link: https://www.abcofmarketing.com/explain-factors-affect-promotion-mix-marketing-communication-mix/

Promotional Mix - SlideShare

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FACTORS AFFECTING THE PROMOTIONAL MIX PRODUCT’S COMPANY
SIZE OF SALES FORCE
The smaller the size of the sales staff, the more a business focuses its promotional mix on elements other than personal selling
Many small, technical businesses use specialized magazine advertising and trade shows to inform consumers about their products

Actived: Saturday Jan 5, 2019

Link: https://www.slideshare.net/monikagvt09/promotional-mix-3675309

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